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Interview with Nick Iannitti, Director of Communications, Fuel Industries Posted by: OneDegreeCanada
Video duration: 273 seconds Alexa Clark of OneDegree.ca interviews Nick Iannitti from Fuel Industries at the CMA's Digital Marketing Conference in Toronto. Nick shares his thoughts on the recession in the attention economy (where entertainment is currency) as well as on advertising to the younger generation. Related: cma, fuelindustries, onedegree, toronto |
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Interview with Lisa Charters, SVP Digital, Random House Canada Posted by: OneDegreeCanada
Video duration: 209 seconds Alexa Clark of OneDegree.ca interviews Lisa Charters, SVP Digital, Random House of Canada at the CMA's Digital Marketing Conference in Toronto. Lisa shares her thoughts on the importance of respecting her online audience and providing valuable content for readers and for third-party online publishers. Related: cma, onedegree, randomhouse, toronto |
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Interview with Adam Oliveira, Executive Creative Director at Quizative Inc. Posted by: OneDegreeCanada
Video duration: 87 seconds Alexa Clark of OneDegree.ca interviews Adam Oliveira, Executive Creative Director at Quizative Inc. at the CMA's Digital Marketing Conference in Toronto. Adam shares his ideas that the future of marketing rests not with technology but with anthropology. Related: cma, onedegree, quizative, toronto |
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Interview with Rob Master from Unilever - Part 1 Posted by: OneDegreeCanada
Video duration: 234 seconds Alexa Clark of OneDegree.ca interviews Rob Master, Director of Media North America, Unilever at the CMA's Digital Marketing Conference in Toronto. In Part 1 of the interview, they discuss super-distribution of your brand message, the elusive nature of viral video and the importance of strong brand management. Related: branding, cma, marketing, onedegree, toronto, unilever |
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Interview with Charlie Gray from Google Posted by: OneDegreeCanada
Video duration: 161 seconds Alexa Clark of OneDegree.ca interviews Charlie Gray, Head of Staffing and Human Resources, Google Advertising Sales at the CMA's Digital Marketing Conference in Toronto. Alexa and Charlie discuss hiring generalists vs specialists, the importance of committing to the hiring process and other key activities in trying to hire and keep top talent. Related: cma, google, hiring, hr, onedegree, recruiting, toronto |
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Sean Moffitt - Mass to Grass 2008 Posted by: OneDegreeCanada
Video duration: 151 seconds Sean Moffitt summarizes his major takeaways from the Mass to Grass Word of Mouth Conference held on June 12, 2008 in Toronto. Related: mass2grass, onedegree, seanmoffitt, wom |
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Interview with Rob Master from Unilever - Part 2 Posted by: OneDegreeCanada
Video duration: 144 seconds Alexa Clark of OneDegree.ca interviews Rob Master, Director of Media North America, Unilever at the CMA's Digital Marketing Conference in Toronto. In Part 2 of the interview, they discuss media innovation, reverse-mentoring programs and the overall new media savvy of Unilever. Related: cma, marketing, media, onedegree, toronto, unilever |
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Tricia Mumby (Mabel's Labels) on Marketing to Women Posted by: OneDegreeCanada
Video duration: 77 seconds Tricia Mumby from Mabel's Labels presented a case study on her very successful Canadian business and how they use Word of Mom to get the word out about Mabel's Labels. Here, she speaks with our One Degree correspondent, Alexa Clark, on the myths surrounding finding women online and one way to reach them offline. Related: canada, marketing, onedegree, triciamumby, wom |
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Natalie Johnson at MIXX Canada 2008 in Toronto Posted by: OneDegreeCanada
Video duration: 152 seconds Conversation with Natalie Johnson, Manger of Social Media for General Motors Global Technology Group on the personalization and the future of social media. Interviewed by Angela Kryhul for OneDegree.ca at the MIXX Canada 2008 conference in Toronto on September 29, 2008. Related: angelakryhul, generalmotors, mixxcanada, nataliejohnson, onedegree, socialmedia |
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Wendy Robertson at MIXX Canada 2008 in Toronto Posted by: OneDegreeCanada
Video duration: 104 seconds Conversation with Wendy Robertson, founder of Kneebone Inc., on marketing performance management. Interviewed by Angela Kryhul for OneDegree.ca Related: angelakryhul, management, marketing, onedegree, performance, wendyrobertson |
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Douglas Rushkoff on "Word of Mouth Marketing" Posted by: OneDegreeCanada
Video duration: 64 seconds Douglas Rushkoff summarizes his keynote talk for the "From Mass to Grass WOM Conference" held in Toronto, Canada on June 12, 2008. http://www.onedeg ree.ca/2008/06/dougl as-rushkof.html Related: douglasrushkoff, mass2grass, onedegree, wom |
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Michelle Kostya on Authentic WOM Posted by: OneDegreeCanada
Video duration: 43 seconds Michelle was one of the winners of One Degree's WOM Genius blog contest. (See them all at http://www.onedegree .ca/2008/06/wom-cont est-win.html) She shares her main takeaway from this year's From Mass to Grass WOM Conference Related: canada, michellekostya, onedegree, wom |
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Protecting Your Network from Social Media Applications Posted by: OneDegreeCanada
Video duration: 208 seconds At the recent "Government Web 2.0 & Social Media" conference in Ottawa (June 2008), Daniel Shap spoke about the importance of protecting your network from social media applications. It's a really interesting take on what constitutes a socmed app and how other hardware devices should be included. Related: canada, danielshap, govt20, onedegree, web20 |
