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NeuroMarketing - Jack Bush Talks to How it Works Posted by: DFWAMA
Video duration: 141 seconds In his recent presentation to the DFW Chapter of the American Marketing Association, Jack Bush, Alcon Pharmaceuticals talked to "NeuroMarketing" and how it worked for them in developing a TV commercial and other marketing communications. Related: american, dallas-fort, dfwama, dtc, advertising, advertising, association, marketing, worth |
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Weatherford International - AMA Marketer of the Year Posted by: DFWAMA
Video duration: 238 seconds Weatherford International, the 4th largest oil and gas services company worldwide, is profiled in this video after being named "Marketer of the Year" by the Houston AMA for 2007. Related: ama, branding, gas, marketing, oil, pipelines, weatherford |
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The Moment of Truth - Consumer Purchase Decision Posted by: DFWAMA
Video duration: 326 seconds Hear Stephen Springfield from Frito-Lay talking about the moment of truth when a consumer makes a decision to buy or not buy a product. Related: ama, consumer, dallas, fort, frito-lay, marketing, research, springfield, stephen, worth |
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Point-of-Purchase - Consumer Decisions in the Store Posted by: DFWAMA
Video duration: 164 seconds Catch insights on point-of-purchase considerations that he and Frito-Lay weigh as they consider consumers buying products at retail. Related: consumer, point, branding, frito-lay, marketing, marketing, of, purchase, research |
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Michelle Adams, Frito-Lay on Trusted Partners Posted by: DFWAMA
Video duration: 120 seconds Michelle Adams, Director, Strategy & Insights, Frito-Lay, talks about the value of working with trusted partners. Related: customers, frito-lay, insights, market, research |
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Power Persuasion - Mastering Sales Seminar Posted by: DFWAMA
Video duration: 113 seconds Noted sales expert, Maura Schreier Fleming will host a 2-hour sales seminar on Power Persuasion for the DFW AMA in Irving, TX on Jan. 25, 2008 from 8-10 AM. (Info: www.dfwama.com) Related: business, dallas, marketing, sales, training |
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Profile: Jack Morton Worldwide Posted by: DFWAMA
Video duration: 102 seconds Catch a glimpse of the brand building "experiential" work JMW does for Ebay, Microsoft, General Motors and others including the opening ceremonies to the 2004 Summer Olympics in Athens. Related: brand, building, events, jack, marketing, morton |
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Bryan Flanagan - Talks Tiger Woods & Stevie Wonder Posted by: DFWAMA
Video duration: 92 seconds Bryan Flanagan, Director, Corporate Training, Zig Ziglar Corporation, talks about having a plan and the value of setting goals. Related: ama, dallas, dfw, fort, marketing, sales, texas, training, worth, zig, ziglar |
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Building Brands with Experiential Marketing - Dax Callner Posted by: DFWAMA
Video duration: 62 seconds As a prelude to his presentation to the DFW AMA Chapter (www.dfwama.com) on 2/28, Dax Callner, SVP, Jack Morton Worldwide,outlines his thoughts on experiential marketing. Related: ama, callner, dax, ebay, jack, microsoft, morton |
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Advice to Marketers: Julie Cary, CMO, LaQuinta Posted by: DFWAMA
Video duration: 220 seconds In advance of her presentation to the AMA in Fort Worth, Ms. Cary had some strong advice for marketers today. Related: fort, laquinta, worth |
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Wireless Future - Owen Hannay, Founder, Slingshot Posted by: DFWAMA
Video duration: 148 seconds In advance of his presntation to the DFW AMA, Mr. Hannay, Slingshot Interactive, offered a few thoughts on our changing digital world. Related: digital, interactive, slingshot, world |
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Rob Britton, American Airlines on Lessons Learned Posted by: DFWAMA
Video duration: 162 seconds At a DFW AMA Executive Luncheon Program more than 120 professionals turned out to hear Rob Britton, Director, Advertising & Branding talk about lessons learned since 9/11. Related: dfw, ama, dallas, fort, marketing, worth |
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Thomas Manders on Marketsphere Consulting Posted by: DFWAMA
Video duration: 127 seconds As a sponsor of Beyond Borders, the DFW AMA program on international marketing, Thomas Manders shares his insights on Marketsphere Consulting. Related: consulting, marketsphere |
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Steve Springfield, Frito Lay & DFW AMA Posted by: DFWAMA
Video duration: 213 seconds As a preview to his presentation to the DFW AMA Chapter on April 24, Steve talks about the value of a speaker preview before a program. Related: ama, consumer, dallas, fort, frito-lay, marketing, research, springfield, stephen, worth |
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M/A/R/C Research CEO on the Value of AMA Membership Posted by: DFWAMA
Video duration: 98 seconds Merrill Dubrow, CEO, M/A/R/C Research in Irving, Texas speaking on the value of membership in the AMA. Related: market, dallas, fort, research, worth |
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Profile - Bell Helicopter (AMA Speaker - June 26) Posted by: DFWAMA
Video duration: 301 seconds This profile showcases some of the commercial and military products offered by Bell Helicopter. On Thursday, June 26, Scott Fitzgerald, VP, Marketing & Sales for Bell will speak at the Fort Worth Club to the American Marketing Association. (Info / registration: www.dfwama.com) Related: ama, bell, dallas, fort, helicopter, marketing, worth |
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AMA Power Breakfast - Careers in Marketing Posted by: DFWAMA
Video duration: 53 seconds The chapter hosts a series of hands-on educational programs on varying topics throughout the year. Related: advancement, careers, learning |
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The Value of Membership - Young Professional & MBA Student Posted by: DFWAMA
Video duration: 34 seconds The DFW AMA looks to meet the needs of marketing professionals at all stages of their career. In this case, a young professional talks to what the organization has meant to her. Related: new, ama, mba, member |
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Crafting the Right Sales Message Posted by: DFWAMA
Video duration: 58 seconds Maura Schreier Fleming, from Best@Selling, speaks to crafting the right sales message. See her 1/25 in Dallas at the American Marketing Association Mastering Sales Seminar. Related: ama, marketing, messages, sales, selling |
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AMA Beyond Borders Program Makes Good Sense Posted by: DFWAMA
Video duration: 43 seconds The DFW AMA will host the 3rd Annual Beyond Borders International Marketing Conference in April 2008. To participate, exhibit or be a sponsor contact the chapter at dfwama.com Related: beyond, borders, conference, international, marketing |
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AMA Sponsorship Delivers a Return on Investment Posted by: DFWAMA
Video duration: 44 seconds As noted in this segment, sponsorship of the DFW AMA is not only good business, it's profitable too. Related: business, good, roi, sponsorship |
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Novo I Market Research - Larry Worden Posted by: DFWAMA
Video duration: 108 seconds As a strong supporter of the DFW AMA Chapter and Beyond Borders, Larry offers his thoughts on market research and the impact of technology. Related: dallas, marketing, novo1, research |
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McKinsey on Marketing - David Court, Managing Director Posted by: DFWAMA
Video duration: 477 seconds What's the future for marketing and what should CMO's be doing in these challenging times to maximize ROI, while justifying their marketing spend. (Mr. Court will be speaking on 5/21 to the DFW AMA from 11:30-1:30 at Brookhaven Country Club, Dallas, TX. Event details and registration at www.dfwama.com Related: ama, cmo, dallas, dfwama, marketing, mckinsey |
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Reagan Cook, DFW AMA - Value of AMA Posted by: DFWAMA
Video duration: 83 seconds Learn more about the value of being a member of the American Marketing Association, especially from this board member of the Dallas-Fort Worth Chapter of the AMA. Related: associations, corporate, dfw, marketing, membership |
