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Sean Moffitt - Mass to Grass 2008 Sean Moffitt - Mass to Grass 2008
Posted by: OneDegreeCanada

Video duration: 151 seconds

Sean Moffitt summarizes his major takeaways from the Mass to Grass Word of Mouth Conference held on June 12, 2008 in Toronto.

Related: mass2grass, onedegree, seanmoffitt, wom

Natalie Johnson at MIXX Canada 2008 in Toronto Natalie Johnson at MIXX Canada 2008 in Toronto
Posted by: OneDegreeCanada

Video duration: 152 seconds

Conversation with Natalie Johnson, Manger of Social Media for General Motors Global Technology Group on the personalization and the future of social media. Interviewed by Angela Kryhul for OneDegree.ca at the MIXX Canada 2008 conference in Toronto on September 29, 2008.


Related: angelakryhul, generalmotors, mixxcanada, nataliejohnson, onedegree, socialmedia

Douglas Rushkoff on \"Word of Mouth Marketing\" Douglas Rushkoff on "Word of Mouth Marketing"
Posted by: OneDegreeCanada

Video duration: 64 seconds

Douglas Rushkoff summarizes his keynote talk for the "From Mass to Grass WOM Conference" held in Toronto, Canada on June 12, 2008.
http://www.onedeg ree.ca/2008/06/dougl as-rushkof.html

Related: douglasrushkoff, mass2grass, onedegree, wom

Wendy Robertson at MIXX Canada 2008 in Toronto Wendy Robertson at MIXX Canada 2008 in Toronto
Posted by: OneDegreeCanada

Video duration: 104 seconds

Conversation with Wendy Robertson, founder of Kneebone Inc., on marketing performance management. Interviewed by Angela Kryhul for OneDegree.ca

Related: angelakryhul, management, marketing, onedegree, performance, wendyrobertson

Tricia Mumby (Mabel\ Tricia Mumby (Mabel's Labels) on Marketing to Women
Posted by: OneDegreeCanada

Video duration: 77 seconds

Tricia Mumby from Mabel's Labels presented a case study on her very successful Canadian business and how they use Word of Mom to get the word out about Mabel's Labels.
Here, she speaks with our One Degree correspondent, Alexa Clark, on the myths surrounding finding women online and one way to reach them offline.

Related: canada, marketing, onedegree, triciamumby, wom

Protecting Your Network from Social Media Applications Protecting Your Network from Social Media Applications
Posted by: OneDegreeCanada

Video duration: 208 seconds

At the recent "Government Web 2.0 & Social Media" conference in Ottawa (June 2008), Daniel Shap spoke about the importance of protecting your network from social media applications. It's a really interesting take on what constitutes a socmed app and how other hardware devices should be included.

Related: canada, danielshap, govt20, onedegree, web20

Michelle Kostya on Authentic WOM Michelle Kostya on Authentic WOM
Posted by: OneDegreeCanada

Video duration: 43 seconds

Michelle was one of the winners of One Degree's WOM Genius blog contest. (See them all at http://www.onedegree .ca/2008/06/wom-cont est-win.html)
She shares her main takeaway from this year's From Mass to Grass WOM Conference

Related: canada, michellekostya, onedegree, wom